ROXY Summer/Winter

DESIGN BRIEF ROXY, Summer/Winter Campaign, 2009 WHO Young, energetic girls who love surfing, snowboarding, music and fashion. WHAT Create marketing posters emphasizing Summer/Fall 2009 collection of surf wear, snow wear and accessories. These posters will be used in display end caps to draw attention to the young shopper. HOW Custom vector graphics layered with manipulated and extracted stock photography. Maximum size for each poster is restricted to 18″ x 24″. Printing material: KODAK PROFESSIONAL ENDURA Metallic VC